Privacy Policy

PenWirth Consulting, LLC ("we," "us," or "our") operates tylerjwirth.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or use our services.

By using this Website, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

Contact Information:

• Name
• Email address
• Phone number (for speaking inquiries) • Mailing address (if applicable)

Communication Content:

• Messages sent through contact forms
• Speaking engagement inquiries
• Newsletter subscription preferences
• Responses to surveys or feedback requests

Account Information:

• Username and password (if you create an account) • Subscription preferences

1.2 Information Collected Automatically

When you visit our Website, we may automatically collect:

Device and Usage Information:

• IP address
• Browser type and version
• Operating system
• Pages viewed and time spent on pages • Referring website

• Date and time of visit

Cookies and Similar Technologies:

We use cookies, web beacons, and similar tracking technologies to enhance your experience. See Section 6 for details.

1.3 Information from Third Parties

We may receive information about you from:
• Social media platforms (if you interact with us on social media) • Email service providers (e.g., open rates, click-through rates)
• Payment processors (for book purchases)
• Analytics providers

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 To Provide Services

• Send Horizon Matters newsletter to subscribers • Respond to contact form inquiries
• Process speaking engagement requests
• Fulfill book orders (through third-party retailers) • Provide customer support

2.2 To Communicate with You

• Send you updates about your subscription or account • Notify you about book launches, events, or promotions • Respond to your questions or comments
• Send administrative messages

2.3 To Improve Our Website

• Analyze how visitors use the Website
• Identify technical issues and improve performance • Develop new features and content
• Understand audience demographics and interests

2.4 For Marketing Purposes

• Send promotional emails about our services, products, or events (you may opt out at any time) • Personalize content based on your interests
• Conduct surveys or request feedback

2.5 For Legal and Security Purposes

• Comply with legal obligations
• Protect our rights and property
• Prevent fraud or abuse
• Enforce our Terms and Conditions

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We may share information with third-party service providers who assist us with: • Email marketing (e.g., Mailchimp, ConvertKit, Substack)
• Website hosting and maintenance
• Analytics (e.g., Google Analytics)

• Payment processing (e.g., Amazon, Stripe, PayPal) • Customer relationship management

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required by law or in response to: • Court orders or subpoenas
• Government or regulatory requests
• Legal investigations

• Protection of our rights or safety

3.3 Business Transfers

If PenWirth Consulting, LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

3.4 With Your Consent

We may share your information for other purposes with your explicit consent.

4. Your Rights and Choices 4.1 Access and Update

You may access and update your personal information by: • Logging into your account (if applicable)
• Contacting us at tyler@tylerjwirth.com

4.2 Email Communications

You can opt out of marketing emails at any time by:

• Clicking the 'unsubscribe' link in any email

• Contacting us at tyler@tylerjwirth.com

Note: You may still receive transactional emails (e.g., confirmations, account notifications) even if you opt out of marketing emails.

4.3 Delete Your Information

You may request deletion of your personal information by emailing tyler@tylerjwirth.com. We will comply with your request unless we are required to retain certain information for legal or legitimate business purposes.

4.4 Do Not Track Signals

Our Website does not currently respond to "Do Not Track" signals from browsers.

4.5 California Privacy Rights

If you are a California resident, you have the right to:
• Know what personal information we collect and how we use it
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal information) To exercise these rights, contact us at tyler@tylerjwirth.com.

4.6 GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification (correction) of inaccurate data • Right to erasure ('right to be forgotten')
• Right to restrict processing

• Right to data portability
• Right to object to processing
• Right to withdraw consent
To exercise these rights, contact us at tyler@tylerjwirth.com.

5. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Cookies and Tracking Technologies 6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognize you and remember your preferences.

6.2 Types of Cookies We Use

Essential Cookies:

Necessary for the Website to function properly (e.g., session management, security)

Analytics Cookies:

Help us understand how visitors use the Website (e.g., Google Analytics)

Marketing Cookies:

Used to deliver relevant advertisements and measure campaign effectiveness

6.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect Website functionality.

7. Third-Party Links

Our Website may contain links to third-party websites (e.g., Amazon, social media platforms). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

Our Website is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at tyler@tylerjwirth.com, and we will delete it.

9. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. By using our Website, you consent to such transfers. We take steps to ensure your information receives adequate protection.

10. Data Retention

We retain your personal information for as long as necessary to: • Provide our services
• Comply with legal obligations
• Resolve disputes

• Enforce our agreements
When your information is no longer needed, we will securely delete or anonymize it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on this page

• Updating the 'Effective Date' at the top

• Sending you an email (if you are a subscriber)

Your continued use of the Website after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

PenWirth Consulting, LLC

Tyler J. Wirth
Email: tyler@tylerjwirth.com Website: www.tylerjwirth.com Location: Alexandria, Minnesota

Last Updated: February 08, 2026